Exhibitor Lead Capture for Events | Badge & Card Scanning

Every lead your exhibitors
captured, in one follow-up list.

Booth teams scan a badge, photograph a business card, or save a conversation — and it lands in the same lead list. No shared spreadsheet, no shoebox of cards, no organizer in the middle.

Sponsors do not renew on footfall. They renew on leads they can act on

An exhibitor who leaves with a legible, qualified contact list had a good show. One who leaves with a stack of cards and a half-remembered conversation did not — whatever the door numbers said.

The stand is the product

Exhibitors are funding the room, and the thing they are buying is contact with your attendees. Lead capture is where that promise is either kept or quietly broken.

Scanning has to be instant

A badge scan happens in a two-second gap in conversation. Anything that needs a login, a page load or a decision gets abandoned on a busy floor.

Booth staff are not your staff

They are contractors, regional teams and people who arrived that morning. Anything requiring an organizer to provision accounts will not happen in time.

A lead with no context is not a lead

A name on its own is worth very little. The list has to say who was keen, on what, and what was promised, while the rep still remembers.

Three ways to capture, one place they land

Scan a badge

Point the phone at an attendee's badge — the NookPass QR, or a ticket QR from your own ticketing system. The camera stays open between scans, and a tone and a vibration confirm each capture, so the rep can keep looking at the visitor.

Photograph a business card

Cards still get handed over. A photo is read by AI into the lead fields you defined, and the image is kept with the lead, so the card does not have to survive the flight home.

Save a conversation

An attendee who messaged the stand is already a lead. Conversations save into the same list as scans, so interest expressed in chat is not lost.

One lead list per stand

Scans, cards and chats converge in a single CRM for the booth — searchable, filterable by lead type, and not scattered across three phones.

Qualify it on the spot

Each lead carries a type — hot, warm, cold, existing customer, or the stand's own list — plus notes and your fields. A captured mobile, WhatsApp or email address opens with one tap for the follow-up.

One code for the whole stand

A stand's scanning account comes with a printed QR. Scanning it signs a phone in for a week, several phones can share it, and everything they capture lands in one list — so the person who turns up on day two can start scanning immediately.

You set the rules, then step out of the way

Lead capture is self-service by design. The organizer's job is to define what a lead looks like and invite the stands — not to run a helpdesk for booth staff.

Define the lead fields — contact details, WhatsApp, LinkedIn and your own questions are set once, per event, so every stand's list has the same shape.

Choose how reps capture — badge scanning, card photos, or both. A badge-only conference and a public trade day need different scanners.

No passwords to chase — the exhibitor portal signs in by emailed link, and the scanner by a printed QR or a link you send ahead of the show. An email and password can be added for a device that cannot scan.

Scanning without a stand — issue a scanning account to a sponsor, a press desk or a roaming sales team, without adding them to the exhibitor directory or the floor plan.

See who has started — each scanning account shows when it was last used and how many leads it has captured, so a card that never reached its stand shows up on day one.

Replace a lost code — issuing a new code stops every printed copy of the old one, and an account can be switched off entirely.

Self-service stands — exhibitors edit their own listing text and set their chat greeting and availability. Whether a stand can capture leads stays your switch.

A stand overview — each team sees what needs attention — leads captured, unread conversations, whether scanning is switched on.

Scan-to-chat — a stand's QR code opens a conversation, so a poster can start a lead rather than only advertising one.

No organizer bottleneck — once the portal invite and the scanning code have gone out, a booth team needs nothing further from you to work the floor.

Lead Capture questions

Do exhibitors need to install an app?

No. The exhibitor portal and the scanner both open in a browser on any phone, tablet or laptop, so there is nothing to download during build-up.

How do booth staff sign in?

Two ways, for two jobs. The exhibitor portal — listing, inbox and leads — signs in by a link emailed to them. The scanner signs in from a printed QR code or a link you send before the show; it keeps a phone signed in for a week, and several phones can share one code, so a team member who arrives on day two only needs to scan the card on the desk.

What happens to paper business cards?

They are photographed in the scanner and read by AI into the lead fields you defined, landing in the same lead list as badge scans with the card image kept alongside.

Can exhibitors work their own leads?

Yes. Each stand sees its own leads in the portal and the scanner as a searchable list, filterable by lead type, where reps add notes and qualify each contact without waiting for anything from the organizer.

Who decides what information a lead contains?

You do. The organizer defines the lead capture fields once for the event, so every stand collects the same shape of data and the lists are comparable.

Can an attendee become a lead without being scanned?

Yes. Conversations with the stand can be saved as leads, and a stand's scan-to-chat QR lets an attendee start that conversation from a poster or a banner.

Can someone without a stand capture leads?

Yes. A scanning account does not need a booth, so a sponsor, a media partner or your own sales team can scan badges without appearing in the exhibitor directory or on the floor plan.

Every lead your exhibitorscaptured, in one follow-up list.